Contact Information: your first and last name, mailing address, email address, and phone number;
Other identifying information: IP address, social media usernames, passwords and other security information for authentication and access;
Financial Information: credit card, debit card and bank account information;
Demographic information: gender, age, employment information and salary information;
Internet or other electronic activity: your browsing and click history, including information about how you navigate within our Site and Services and which elements of our Site and Services you use the most;
Commercial information: products or services purchased or viewed on our Site;
Audio and visual information: your videos and photos; and
Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude.
2. How We Use Personal Information We may use your Personal Information for the following categories of use:
Transactional Purposes: We may use your contact information, financial information, and commercial information to:
Receive, process, confirm, send and track your order, subscription or registration;
Communicate with you about your order, subscription or registration; and
Process any subscription or registration you make to one of our Services.
Analytical Purposes: We may use your other identifying information, internet activity and browsing history, commercial information, demographic information, and geolocation data to analyze preferences, trends and statistics.
Marketing and Promotional Purposes: We may use your contact information, commercial information, demographic information, internet or other electronic activity, geolocation data and inferences to:
Inform you of our new products, services and offers;
Provide you with targeted advertising;
Run contests, promotions and sweepstakes,
Provide you with our loyalty program including earning points and awarding and redeeming certificates; and
Provide you with other information from and about us, including personalized marketing communications.
Maintenance and Improvement of the Site and Services: We may use your contact information, commercial information, and internet activity and browsing history to:
Provide you with the Site and Services, including to send you alerts about your account;
Handle your customer services requests; and
Help us diagnose technical and service problems and administer our stores, the Site, and the Services.
Review and content creation purposes: We may use your contact information, commercial information, and audio and visual information to enable reviews of our products and to display content that you have created and allowed us to display on our Site and Services and on social media.
Security and Fraud Prevention: We may use your contact information, other identifying information, commercial information, internet activity and browsing history, and inferences to protect the Site and services, our company, and others and to prevent fraud, theft and misconduct.
Legal and Other Requirements: We may use your personal information to comply with legal requirements or when necessary to provide to our lawyers, accountants or other advisors. We may also use your personal information for other purposes for which you have consented to. This may include for a secondary purpose that is related to a purpose for which we collected it, and for which you would reasonably expect us to use your information for.
3. Sources of Personal Information We may collect Personal Information from the following sources:
We collect information directly from you. We may collect contact, demographic and financial information directly from you including when you fill out a form on our Site, sign up for communications from us, or ask us to contact you. The information that we collect depends on the nature of your interactions with us.
We collect information from our Service Providers. We collect information from our Service Providers (defined below) that collect certain Personal Information from or about you on our behalf, such as an analytics software or platform that we use to measure and analyze traffic to the Site, the Services or interaction with our ads. For example, our Service Providers may capture certain usage data to provide and analyze a “session replay” of your activities on the Site, which allows us to optimize the Site and the Services. The session replay may record, for example, clicks, mouse movements, scrolling, typing, navigation through the Site and the technical specifications of your device.
We collect information from other third-party sources. We may also collect information about you from third-party sources, including any information you make publicly available on social media platforms or other online or offline resources, or when you give us consent to link your account to a third-party service or provider.
We collect information from you passively. We may collect internet or other electronic activity passively using tools like browser cookies. This activity is further described in the Cookies and Advertising and Online Tracking sections below.